May Day outing to welcome the outbreak Alipay data: search volume of scenic hotels soared 15 times
Date: 2021-04-28
May 1st this year may usher in a "compensation-style outing" with strong demand. On April 25, data from the open platform of Alipay showed that the search interest for travel-related services before the holiday has risen significantly. Searches related to "hotel reservations" and "scenic spot tickets" have soared 8 times and 15 times respectively compared with last year. Shanghai Disneyland And Hangzhou West Lake became the most popular destination on May Day.
In addition, searches for "new crown vaccine", "marriage", and "pet boarding" before May Day also hit new highs. The industry predicts that the five-day holiday may usher in a wedding wave. In addition, large-scale outings will also urge pet boarding related industry.
"Compensatory outing" is here, and the search for scenic spots soars 15 times
Alipay open platform data shows that the search volume for "hotel reservation" has skyrocketed 8 times year-on-year, and the search volume for "scenic tickets" has skyrocketed by 15 times. As May Day approaches, people's travel demand is still rising.
Among them, the most popular May Day destinations are Shanghai Disneyland, Hangzhou West Lake, Guangzhou Changlong, Anhui Huangshan, and Hunan Zhangjiajie.
During the May 1st period, in order to better meet the soaring demand for reservations, the Shandong Provincial Department of Culture and Tourism recently launched the "Hospitable Shandong" Alipay applet, and has moved nearly 400 scenic spots in the province’s reservation service to Alipay. In addition, nearly 40 scenic spots in Xiamen, including Gulangyu Island, have also moved scenic spot reservations and ticket booking services to Alipay. It is understood that currently, over 10,000 scenic spots across the country have launched the Alipay applet, and users can make an appointment in advance.
In addition, users can also get a number of personalized and convenient services on Alipay while traveling. For example, search for "refueling" to check nearby gas stations; no need to worry if your phone is running out of power, search for "charging" to check the location of nearby power banks; in addition, Alipay platinum and diamond members can also use the exclusive lounge of high-speed rail stations for free .
Epidemic prevention becomes just needed for travel, search volume of new crown vaccine increases 8 times
For the people traveling on May 1st, epidemic prevention is still a rigid need. This month, the search volume of Alipay "new crown vaccine" increased by more than 8 times from the previous month.
It is understood that at present, 7 provinces and cities across the country, including Zhejiang, Shanghai, Heilongjiang, Hainan, Guizhou, Shanxi, etc., have moved mobile phone vaccination or registration services to Alipay. For users who are willing to get the new crown vaccine, they can make an appointment or register through Alipay search "new crown vaccine", and can also make an appointment for their family members.
In addition, in order to facilitate people going out and prevent epidemics, Beijing, Sichuan, Shanghai, Guizhou, Hainan and other places have supported the "one-code integration" of multiple information such as health codes, nucleic acid test certificates, and vaccination records. Users can search for "health codes" through Alipay. You can display the above information.
"Going out waves" urges fire pet boarding, pet related searches increased 7 times
Before the holiday, search interest related to pet services is also on the rise. Among them, the search volume for "pet boarding" has increased 7 times year-on-year, and boarding pets in pet shops has become the mainstream choice for shovelers before they go out.
Of course, there are also many young people traveling with pets. The number of people searching for "pet consignment" on Alipay within a week has increased by more than three times compared with last year; the demand for pet rides has also increased significantly, and the search popularity of this service on Alipay is 10 times that of the same period last year.
In order to meet people's diverse pet service needs, Alipay has launched "Pet Street". Users can search for "pets" on Alipay to obtain pet codes, pet adoption, pet insurance, pet hospitals, pet toys and other related services. Complete.
Small long holiday wedding wave returns to search for "wedding photos" nearly 10 times
There will be a wave of "marriage" on May Day this year. The Alipay marriage registration appointment page shows that the contract has been full in many places in May. Up to now, the search volume of marriage-related services has increased four times over the previous May Day. The search volume of "marriage photos" on Alipay is nearly 10 times that of the same period last year. The search volume of "marriage registration appointment" and "pre-marital examination" have increased respectively in the same period last year. 265%, 108%.
The upcoming wedding wave has also driven the demand for flowers booking and wedding car rental on Alipay to soar. Compared with the same period last year, searches for wedding flowers and cars before May Day this year have increased by 3.5 times and 1.7 times respectively. Have you received wedding invitations from colleagues, friends, and old classmates?