On April 23rd, the launch ceremony of the 2025 National Cultural and Tourism Consumption Promotion Activity and the main event of the National "May Day" Cultural and Tourism Consumption Week were held in Zhengzhou. Huang Dongsheng, Secretary of the Party Group and Director of the Department of Culture and Tourism of Henan Province, said at the event that in order to welcome the upcoming "May Day Golden Week", the provincial finance of Henan Province will issue 40 million yuan of cultural and tourism accommodation vouchers, covering scenic spot tickets, hotel accommodation and other types.

According to the introduction, in the first quarter of this year, Henan Province issued 50 million yuan of New Year cultural and tourism accommodation consumption vouchers at the provincial level, directly driving consumption of 188 million yuan. 815 A-level tourist attractions in the province have launched over 2600 unique performance activities.

This is not an exception in Henan, and issuing cultural and tourism consumption vouchers has become a basic operation for local governments to promote tourism consumption. Taking Sichuan as an example, according to the News Office of the Sichuan Provincial People's Government, during the May Day holiday, more than 68 million yuan of various cultural and tourism special consumption vouchers will be distributed throughout Sichuan Province through "financial subsidies+market linkage".

From April 22nd to June 30th, Suzhou will distribute 5 million yuan cultural and tourism consumption vouchers, selecting over a thousand merchants such as Zhouzhuang Ancient Town, Bicester Suzhou Shopping Village, Suzhou Amusement Park, and Trisolaran · Time Travel, and launching a full chain discount covering "food, accommodation, transportation, tourism, shopping, and entertainment".

Taking benefiting the people as the fulcrum, various regions are inviting global tourists to a more down-to-earth way to participate in a deep Chinese tour.