Recently, at the "2024 Southwest Cultural Tourism Accommodation Industry Development Cooperation Conference" that has attracted much attention in the industry, Wanxin Zhige Hotel brand under BTG Hotels Group stood out and won the honor of "Excellent Management Brand of Existing Hotels" for its leading management and operation capabilities in the existing hotel market. This award not only highlights the high-quality reputation of Wanxin Zhige Hotel brand in the existing market, but also injects new vitality into its future development in the field of existing hotel investment.

With the slowdown in the new supply of hotel accommodation and the structural adjustment brought about by the turning point of supply and demand of commercial real estate, the hotel industry has entered a new era of "normalization of existing stocks". In this new era, the transformation and operation upgrade of existing hotels have become an important direction of common concern for hotel owners and investors.

As a pioneer in the existing track, Wanxin Zhige Hotel brand adheres to the concept of returning hotel operations to stability and reliability. While relying on the industrial potential and digital management advantages of BTG Hotels Group, the brand has been committed to creating an integrated management model and diversified hotel products and scenarios to reshape the market competitiveness and profitability of existing hotels. This award is a recognition of its remarkable achievements in the field of stock hotel management.

This exhibition has carried out in-depth discussions on a number of topics, including tourism and accommodation industry sustainable development in the southwest region, investment platform construction and project recommendation, stock asset upgrade operation, national brand cultivation and development, and new consumption-driven hotel upgrade. In the brand theme sharing of "Stock Awakening - Hotel Value Growth to New Force", Mr. Wen Jinbao, General Manager of Wanxin Hotel Management Development Center, discussed with industry guests and investment owners how to revitalize stock assets, solve the pain points of its aging products, lack of transformation capabilities, and high customer acquisition costs, and further activated new momentum for industrial development.