Harbin Ice and Snow World officially closed on February 26th, marking the end of the Harbin Ice and Snow Fantasy Journey.

In the midst of this ice and snow festival combined with the Asian Winter Games, the well-known chain hotel brand "Cloud Hotel" has performed well - the overall occupancy rate of cloud hotels in Harbin has increased by nearly 9% compared to the same period last year, opening up a good situation for performance development in 2025.

Cloud Hotel is a wholly-owned subsidiary of First Home Inn Group and a well-known brand in the Chinese hotel industry. After nearly 10 years of exploration, Cloud Hotel ranked 41st in the "2023 Global Top 50 Brands" published by the authoritative hotel magazine HOTELS in the United States in 2024. Among them, the number of signed contracts for "Ruibai Cloud Hotel" has exceeded 1000, and the number of signed contracts for "Paibai Cloud Hotel" has approached 2000.

Cloud Hotel includes 5 sub brands, including economy oriented Park · Cloud Hotel, business oriented Rui Bai · Cloud Hotel, mid to high end Su Bai · Cloud Hotel, vacation oriented Shi Bai · Cloud Hotel, and vacation homestay Cloud Four Seasons Homestay. Cloud Hotel adheres to the core guest experience of "cleanliness" and "friendliness", while achieving aesthetic diversity, standardized experience, and platform operation.